Professional Headshots in Coeur D'Alene,ID and Spokane, WA

You built all of this. There is no photograph of the woman who did it.


Personal branding photography for founders, executives, physicians, attorneys, and consultants across North Idaho and Spokane.


Your headshot is from a conference in 2019. It was taken against a hotel curtain by someone who photographed forty people that morning.

It is on your website, your speaking page, the article they wrote about you, and the panel program. It is the first thing a stranger sees before deciding whether you are worth their time.


It does not look like a woman who runs anything.


Not one headshot. A working set.


Before we photograph anything, we decide what these images have to do. Where they will appear. Who is looking at them and what they need to conclude in two seconds. What you are wearing and why.

Then we build a set that covers it. The formal portrait for the press and the board. The working images for your website. Verticals for social. Room in the frame for headlines on your homepage.

I spent years in marketing before I picked up a camera. You will not have to explain to me why the crop matters.

Credible is not the same as stiff


The women who do this well are recognizable in their own photographs. Warm and unmistakably in charge at the same time.

That is a directing problem, not a wardrobe problem. It comes from being told what to do with your face by someone who can see what you are doing with it. That is the entire session.